A Diversification Strategy

It seems starting a blog about an event that will start 3 months from now may have been slightly premature. Although I can write great lengths about to do lists, these are currently not that exciting. So I'm going to widen it up a bit.

Today I've been thinking about the cheap nasty T-shirts one sees sold on Oxford Street booths. Like "Adihash Gives you Speed" and "Just Did It" with a spermy Nike logo. I wonder who comes up with these. Perhaps it is retired Sun Headline writers - it's one liner heaven. And more worryingly, there must clearly be a market for these damned things. Who on Earth buys them? I've never seen anyone wear them. It seems so counter intuitive that you can create a market for a product that lots of people buy but are then too embarrassed to wear them - it shows that they must know it's a really crap T-shirt, and yet seem to ignore that fact when making the purchasing decision. There must be a case study in this somewhere.